|Net Worth:||$1 Billion (1 000 000 Million)|
|Birthday:||Jan 21, 1969|
|Age:||52 years old|
|Height:||5.9 feet (179cm)|
|Birthplace:||United States of America|
|Last Updated:||July, 2021|
As a first-generation graduate from St. John’s University with a degree in Sports Administration, born to two Italian immigrants, Repole amazed the business industry in the 1990s by co-founding the brand “Glaceau Vitaminwater” alongside Darius Bikoff.
The latter initially did not take him too seriously as he recollects in his interview to Forbes magazine in 2014: “When we started Vitaminwater, I said that we wanted to have a billion-dollar brand. Ninety-nine percent of the people laughed at me, and the other one percent was probably too nice to laugh.” Only a year after launch, the brand made sales of millions of dollars and experienced significant growth. In 2014, Forbes declared it to be the best water brand in the United States.
Even though the company was sold to Coca-Cola in 2007, Repole’s success continued as he became the largest shareholder and Operations manager at Pirate Booty’s all-natural snacks and helped create 400% growth for the brand. In 2011, Repole finally combined his passion for sports and business by launching “BODYARMOUR“, a natural coconut-water-based sports drink containing electrolytes and amino acids.
Today, his work in the business industry has earned him a ginormous net worth of a billion dollars, which several sources over the internet have confirmed. The article traces in depth his journey in the business world, his rise from a first-generation immigrant to a billionaire, and how he chooses to use his money.
How Did Mike Repole Become Rich?
In his interview with Forbes, Repole expressed how he struggled in college to maintain a high-Grade Point Average (GPA) and transferred his major to Sports Administration to become the first graduate in his family. After graduation, he spent one and a half years at home trying to find his calling and later he started a modest job at Mistic Beverages as he explored his interest in sports drinks.
He had observed as a young stock boy in Queens during his teenage years how some brands sold quickly, while others had to be thrown out and this inspired him to create a brand that is loved by all. In 1999, when he launched Vitaminwater, he expressed that he quickly grew immensely fond of sales, marketing, and building brands. As early as its third year in the market, it made sales of up to $9 million, and his brand soon became number one in the US until Coca-Cola bought it for $4.1 billion eight years after launch. Repole expressed his joy at the sale as he was satiated by the growth his small business had shown and that his employees were then a part of a large business, making at least $500,000 a year. He called this sale the “proudest moment” of his career as he felt he had made a lasting impact in the lives of his employees and their families.
As a teenager, he was fond of horse racing, thus after selling Glaceau, he opened Repole Stables, and his horses earned him fame through Thoroughbred competitions.
The year following the sale, Repole started working for Pirate Booty’s all-natural snacks. He led the company as the largest shareholder and Operations Manager, through an astonishing exponential growth of 400% in less than five years till it was acquired by B&G Foods for $200 million in 2013.
In 2011, Repole launched ‘BODYARMOUR’, which quickly rose in popularity as famous athletes like Kobe Bryant, Andrew Luck, Buster Posey and Mike Trout endorsed it (Bryant even invested millions in the company and became the creative director). In 2018, BODYARMOUR became the third most purchased sports drink. The drink was meant to be unique as Repole felt that the sports drink industry was dominated by artificially flavored and low-quality drinks and he wanted to create something more organic. In 2011 he also became a partner in Disney’s film, Pirates of the Caribbean and helped market the film.
In 2019 Repole earned fame through his performance as a financial advisor on the TV program, “Big Brain“, which aired on Barstool Sports, a channel aiming to converge sports and pop culture.
Today, he is the owner of a majority stake in Pirate Brands, Energy Kitchen, a restaurant chain in New York City and King Healthy Snacks.
What Is Mike Repole Net Worth?
Repole’s marketing and branding skills, paired with his passion for sports and business, have earned him a net worth of a billion dollars, which is only expected to rise as the 53-year-old tycoon competes with Gatorade to become the most consumed sports drink in the world. He himself admitted that business is about 80% work and 20% luck. His future ventures are unknown, but his present earnings only forecast more success.
How Mike Repole Spends His Money?
He lives in Long Island, New York with his wife, Maria, and daughter Gioia. In 2011 he was reported to own an expensive SUV, Escalades. His house was pictured to include a tennis court and a swimming pool. Moreover, he is also a keen donor to his university ‘St. John’s University‘ and is a part of the Founder’s society which is for donors who have contributed over a million dollars, alongside his wife.
- Repole’s most famous horse, Uncle Mo, has both Twitter and Facebook accounts.
- Initially, Repole tried to major in Business Administration, but due to consistent C and D grades, he changed to Sports Administration.
- Before launching his brand, Repole had desired to be the head coach of his college’s basketball team or be a General Manager of the New York Mets.
- He was ranked to be the most popular founder.
- In 2011 Coca-Cola became the second-largest stakeholder in BODYARMOUR to challenge its rival Pepsi.
- In his youth, he was an avid reader of ‘Money magazine‘ and ‘Sports Illustrated‘.
- In 2006 he started a charity in his grandmother’s name to ease the plight of poor and ill children.
- He credited his success to his wife, while expressing gratitude to her for being among the few who believed in him before his brands became successful.