|Net Worth:||$2 Million|
|Creation Date:||Sep 06, 2011|
|Channel Age:||10 years old|
|Birthplace:||United States of America|
|Last Updated:||September, 2021|
The Holderness Family as of 2021 has an estimated net worth of 2 million dollars. The YouTube sensation family has accumulated their net worth through a joint effort and multiple streams of income.
How Did Holderness Family Become Rich?
The Holderness Family consists of four. There is the husband and wife duo by the names of Penn and Kim Holderness. The pair have two children named Lola and Penn. They currently reside in Raleigh, North Carolina. Before forming the family brand, Kim was born and raised in Florida. She went to the University Of Florida and graduated in 1998 with a degree in telecommunications. She later worked as a news reporter and correspondent for Inside Edition.
Later through the years, Kim launched her own business. The name of this business was Greenroom Communications. She has established herself as an entrepreneur.
Penn Holderness was born and raised in Durham, North Carolina. He went to the University of Virginia where he graduated in 1996 with a degree in philosophy. He, similarly to his wife, was a TV personality. Penn has had multiple gigs on television. He found work for over eighteen years there. He worked as a reporter for ESPN, news anchor, TV host for HGV and a sports director in both Colorado and Orlando. Kim and Penn met in Orlando and began dating shortly after. In 2005 the pair were officially married.
The duo had never intended to become a YouTube family brand. It all began in 2013 when they uploaded a fun video titled Christmas Jammies. It was generally a video of a musical Christmas card. In a short period, the video had blown up and gained several thousands of views. This gave Penn hope that he could leave the TV show business as both he and his wife didn’t enjoy it.
Following the last viral video, the family made another one and this time worked harder on it. It was a YouTube sensation. Soon they started to incorporate business with their channel. They would help their real estate clientele promote their businesses through their channel and earn money. The couple figured they could make a living doing something they loved and took a risk by leaving their jobs. The decision worked in their favor as they became instant YouTube stars. They have been hard at work on YouTube for almost a decade now and have officially created a family brand called Holderness Family Productions. Their brand focuses on family-friendly content. On YouTube, they can be seen poking fun at themselves or at common things that happen in normal families. Their specialties, however, lay in parodies and short musicals Penn Holderness started off writing most of the content but as the family brand grew over time, they had to invest in writers and a team as they were becoming too busy to manage it all alone.
The family has made over three hundred videos to date. They have made parodies like ‘Kin and Moose’, ‘All about that baste’, ‘Lose yourself’ and ‘Baby just go outside’ (which managed to generate over seven four million views).
Later in 2020 after the COVID-19 pandemic came about, they began gearing their content towards it so they could remain relevant. The family took to YouTube with their new content. One of the first pandemic-inspired videos was a song melody influenced by Hamilton about wearing masks. Later on, the family made a Frozen-inspired melody titled ‘It’s vaccination day’. This melody talked about booking appointments for vaccines. They also release a Xmas Jammies video every year to pay homage to the original video that made them famous.
As the children grew up their roles within the family dynamic changed. Their father has stated since his daughter is now a young woman her roles will reflect that and not of a child anymore. He doesn’t want to make her do anything that could be considered demeaning for her. He also added that he doesn’t make them do videos either because he doesn’t want them to feel forced but rather they do it because they like it.
The Holderness Family has a sub channel called Holderness Family Laughs. On this channel, they are dedicated to making viral skits such as ‘When Rona won’t leave’, ‘Every Hallmark movie ever’ and ‘The new normal’. The Holderness family have also made TV appearances on shows like The Today Show, Fox And Friends, Good Morning America, Right This Minute, CNN, CBS This Morning and several others. The family also has a full-length special on UPTV and has a special called 12 Foods of Christmas on Food Network. In addition, they have another special on CW called The Greatest Holiday Video Countdown.
Throughout their career, Kim and Penn have written a book. The book is titled ‘Everybody Fights So Why Not Get Better At It‘. The purpose of their book is to help married couples improve communication in their relationship. Their book was published by HarperCollins. In addition to book writing, The Holderness Family brand has a podcast show. The show premiered on May 1st, 2018.
When they aren’t busy with work, The Holderness Family loves to keep fit and work out. They especially love CrossFit.
What Is Holderness Family Net Worth?
The Holderness Family has worked together over the years to achieve the net worth of 2 million USD they have today. This net worth mainly stems from their YouTube channels where they accumulate millions of views per video. They earn on average about eight thousand monthly from YouTube. In addition to that, there are sponsors, ad revenue, and affiliate commissions. They also earn money through their specials on television. Another source of income the family has is book sales. The Holderness Family has a following of millions that look up to them.
The sales of their book should be very high considering there are lots of people that consistently tune in to what they have to say. They also earn through their brand’s merchandise. The family owns a home and multiple cars. Finally, they earn money through their partnerships. The Holderness Family works with many companies and brands to create product launches and other things of the sort. As a result, they are paid for using their family brand for promotions.
How Holderness Family Spend Their Money?
The Holderness Family has a lot to invest in so they spend quite a bit of money. They invest in their YouTube channel and content along with their podcast. They have to pay editors, writers, cameramen, etc. They spend money on traveling when necessary. The Holderness Family invests in their brand as a whole and also in merchandise and books. They’ve bought a home and multiple cars. The biggest purchase they’ve bought would be their current home.
- The Holderness Family religion is Christianity and they go to a Methodist church.